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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Mar 16, 2012

As we get ready for the 5th Annual Creative Freelancer Conference, June 21-22 in Boston, we’re doing a podcast interview series with our speakers! Recently, we featured Dyana Valentine and Mark O’Brien. Today, we have Shane Pearlman, describing his upcoming session, “Planning for the First Year of Freelance.” 

Read an excerpt below and listen to the 10-minute interview, in which Shane talks about the biggest mistakes he sees freelancers make, and more.

When it comes to being a successful freelancer, there are three areas that stick in Shane’s head:

  1. how to make the money (sales, marketing, contacts)
  2. how to keep the money you made (track time, manage contacts, bookkeeping)
  3. how to be happy and balance it all

In his session, he’ll describe how to succeed in each of these areas.

In addition to the road to success, we also talked about common mistakes that freelancers make.

Shane said,

“Another mistake I see all the time—this is probably the most common—is waiting to sell until they need it. So, you get really busy, and you think, ‘I’m so busy, I can’t think about sales, I’m busy!’ Then by the time you get to the point when you think, ‘I wish I had something to do, I should start selling’–well, that’s three months too late.”

Listen to the rest here

And if you aren’t yet registered for CFC, sign up here and take advantage of the combo $100 discount: $50 early bird before Mar 30th + $50 Marketing Mentor discount with promo code “CMM12”

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