Today, Ilise interviews Jennifer Neal from K9 Design. Jennifer reveals the tools that make up her "Marketing Machine" and descibes exactly how she uses them and fits them into her weekly schedule. This will be a great help for anyone who is trying to work out the logistics of thier marketing efforts. Listen in, and find out how to make your own marketing machine work for you.
Check out this free consultation Ilise had with Dennis G. Dennis is a designer in Indiana who generously agreed to let Ilise tape the phone consultation they had last week. They talked a lot about how he can leverage what he does know as he enters new markets. Here's what else he wanted to know:
-What if I have never focused on marketing? Can I start with nothing?
-How do I brave a new industry (when I'm not experienced)?
-How do I know if the market I've chosen is the "right" market?
-Isn't it expensive to join lots of trade associations?
-How do I navigate the ups & downs?
If Dennis' questions sounds like questions you have, take a listen and see what you can learn. You can also take advantage of your own free half hour phone consultation with Ilise by clicking here.
How are you doing at the end of two weeks? Is your target market clear, or mushy? Have you found a list you can work with, events you can attend, or places you can interact with your prospects? Listen in for some inspiration from Ilise.
Colleen, aka the communicatrix, will be straight with you- she hates cold calls. Here, she talks about how she's putting aside her hatred and getting ok with idea of calling someone. Keeping it low key, being prepared, and the hamburger theory, can help you get your head around the idea. Listen in, and follow along. Remember, you're not doing htis alone, you've got Colleen as your guide.
Marketing doesn't have to be overwhelming. Today, Ilise deals with not getting overwhelmed, and answers a few questions about trade associations. Thanks for following along, and keep up the good work!
Things are really moving now-- it's time to get a list together of actual prospects! Listen in, and for your reference, here are the links Ilise talks about in this podcast.
Marketing Mentor's Colleen Wainwright, aka communicatrix, begins her 52-week marketing endeavor with the Grow Your Business Marketing Plan + Calendar (Veteran's version) as her guide. She talks about Week 1's challenge, wrangling your contacts into a database, and gives you all the specifics you'll need to do the same. If you're following the Veteran's calendar, or you're an experienced marketer setting out on your 2009 marketing plan, Colleen will get down to the nitty-gritty and give you the support you need. Join Colleen as she embarks on this marketing journey!
You've found some trade associations for the markets you're interested in-- now what? Now it's time to find out which ones will make your marketing easiest. Listen in to find out how, and by the end of today you should be able to pinpoint your market! You're doing great-- and we look forward to continuing this journey next week.
It's time to identify your market! Every successful business needs a well-oiled marketing machine to keep the prospects coming, and that marketing machine should focus on one market to start with! How do you choose your market? Listen to find out.
How much marketing should you do? Find out in today's tip. Also, today is the day to set some quantifiable goals for the year ahead. And don't forget to send them to Ilise at Ilise@marketing-mentor.com so she can keep track of them. Listen and follow along with today's tip- and your business will be growing in no time.
Week 1, Day 1- It's time to get revved up for a successful year of marketing! Which tools should you use? How can you make sure your pipeline is full this year? The answer is in your marketing plan. Without a plan, the feast or famine syndrome is right around the bend.
What if you don't have a plan? We created one for you. It's called the 2009 Grow your Business Marketing Plan + Calendar (www.marketing-mentor-store.com), and following it will help you keep your pipeline full. By working with this plan you will gain new clients, business will grow, make more money, learn and refine tools and strategies to benefit your business for years to come.
Join us for daily motivation to help your business grow, whether you're using the Marketing Mentor Plan + Calendar or your own.
Here's to a successful 2009!
Proposals- documents that detail what you do for a client and under what terms- are essential to the selling process. In Episode 11, we discuss your proposal, and how to make it work as a marketing and sales tool. Join us!
There are two aspects to the pricing side of your business: how you deal with your own issues about money, and how you deal with your clients. Episode 8 shows you how to deal with your own money issues. Until your own issues- such as payment terms and policies- are resolved, you can't begin to think about how those issues affect your clients. Remember, the goal of your business isn’t just fulfillment, it’s PROFIT! Join us...
It's important to be in front of your prospects. If you are, they will be more likely to think of you and send a project your way! In Episode 7, we will discuss the in's and out's of following up, why it's so important, and the benefits you will see when you do it properly and consistently.
It's not just corporations that need to brand themselves. Individuals and small businesses need to stand out from the crowd too! Find out how in Chapter 3's podcast, How Do I Present Myself? This chapter deals with the "I" vs. "we" question, naming your business, finding your own personal brand, how to talk about your services, and so much more... Join us.