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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Apr 13, 2009
When it comes to taking the next step in marketing, Colleen realizes that a common pitfall is the idea that you'll never totally be ready. Accordingly, you might as well just get going!  If you're never quite ready, then what does it matter?  Marketing yourself is a work in progress.  What's the next step that you're not quite "ready" for?  Colleen says, just do it.  Listen in for a few ideas on taking that next step.
Apr 6, 2009
Today Ilise checks in with Jennifer Neal from K9 Design.  Has Jennifer's marketing efforts gotten her results this quarter?  Listen in to find out.
Mar 31, 2009

Colleen is really moving now.  And she's offering a different perspective on marketing this week-- Star Wars Marketing.  With her unique ability to keep marketing interesting, Colleen has certainly launched her efforts into a new realm this week.

Mar 30, 2009

Welcome to Week 13! Start Up followers will turn their newly launched website into promotional materials, Veteran's will use their newly re-launched website to inspire a press release. In this audio clip, Ilise talks about valuable resources that can help you get PR for business, whether you're a Start Up or a Veteran. Check it out...

Mar 25, 2009

Every small business owner gets their inspiration and support from somewhere, and in this week's post, Colleen shares where she gets hers from... The systems she has in place to keep herself productive and accountable... The people who keep her on track.  Like she says, a good support system really keeps you moving in the right direction. 

Mar 23, 2009
Are you hiding behind email?  Ilise talks about how picking up the phone this week has made a difference in her business, and how it can make a difference in yours. Listen in to see why... 
Mar 19, 2009

Giving herself permission  to put the Grow your Business Marketing Plan + Calendar on hold, Colleen immerses herself in the South by Southwest Conferences this week-- and realizes that conferences are marketing too.  Here's what she found out.

Mar 16, 2009
This week, it's time to finish your marketing smart website.  Also in today's podcast, Ilise answers a question from a client: "We are behind in our research calls because we have been making lots and lots of calls to past and present clients trying to drum up business that way, but so far they are all feeling too poor to invest at this time. How do you stay upbeat when faced with so much rejection?" Listen in for her insight.
Mar 11, 2009

This week, Colleen struggles to keep up her lofty goals for 2009 and finds herself slipping.  She realizes that the way things are going, it's impossible to maintain all of her committments. The good news is, she finds a solution... She finds ways to be more productive while spending less time doing work. Sounds good, right?  Listen in to see how Colleen's insight can help you be more productive. 

 

Mar 5, 2009
How can you make sure your website is marketing smart?  How can you be more like Google?  And how can you use Facebook to better launch your website.  Listen to today's audio clip to find out. Ilise has also come up with a Marketing Smart website checklist to help you.  If you'd like a copy, email ilise@marketing-mentor.com with the subject "Marketing Smart Checklist."
Mar 5, 2009

This week, Colleen talks about the work in progress that is her website.  She also discusses the difficulties of being the (self-proclaimed) world's worst self-promoter.  She talks about testimonials-- Are they the  plague of the earth, or a useful marketing tool?  Listen to this entertaining episode to see how humor helps get her through, and allows her to make further progress in her marketing journey.

 

Mar 2, 2009
Welcome to March! We've been spending a lot of time on our web presence.  Today, Ilise talks about how to get the most useful feedback on your site.  Who should you ask?  What should you ask?  Listen in to find out...
Feb 27, 2009

Goals, goals, goals!  Ilise gets personal and talks about her goals and how she's doing with them.  Listen in to find out. How far have you come towards your monthly goal for February?  The good news is, March is just around the corner-- a new month, a new chance to pinpoint a goal and work towards it.   

Feb 24, 2009
She's a self-proclaimed militant fanatic-maniac when it comes to newsletters.  This week, Colleen is rocking and rolling-- getting her newsletter archives in order and completing other web marketing tasks.  How are you doing with your marketing efforts?
Feb 23, 2009
We're into week 8 and making some serious progress!  Great job!  This week, it's time to wrap up your online presence.  Listen in for some guidance and inspiration. 
Feb 19, 2009
Ah, the age old question... Blog or newsletter-- which one should you have for your business?  Ilise discusses the pro's and con's, and helps you decide what's right for you.
Feb 19, 2009
Following the Grow Your Business Marketing Plan + Calendar has inspired Colleen to get some longstanding goals checked off her list.  She's pulled together her "hire me" page, created a landing page for acting related sites, and created a contact form page!  Looks like the marketing calendar sparked some excellent progress!
Feb 16, 2009
Welcome to week 7! Do your clients ever ask for more information about exactly what you do?  A case study is the perfect way to tell them.  Here is the format that Bending Design uses for their case studies-Project, challenge, solution, results, testimonial from the client.  Check it out!
Feb 12, 2009

Want to see what a good links page looks like?  Check them out here!  Ilise talks about each page, and tells us why they're excellent.  If you're working on a resource page-- these are sure to help.

Karen Zapp, Fundraising Copywriter: www.pkscribe.com
Joan Damico, Integrated Marcom Copywriter: www.jdamico.net
Ann Gallops, Feng Shui Expert: www.theorganizedlife.net
Bob Bly, B2B Copywriter: www.bly.com

And of course, the Marketing Mentor Resources page.

Feb 12, 2009
Want to demonstrate your expertise and help people at the same time? Then it's time to make a resource page on your website! This week, Colleen talks about sharing information wisely via her resource page, and rounding up her past newsletters into one place.
Feb 9, 2009
Do you have a website?  If not, it's time to get started on making one.  If you do, it's time to refresh your content and develop a resource or links page. This week, Ilise talks about how to develop a resource page or links page that supports your positioning.
Feb 9, 2009
Have you ever had trouble putting what you do into words?  This week, Colleen shares a three-step tool that will help you write a powerful bios for your social networking profiles.  It's a simple tool, but it will help with writing any bio you'll need in your marketing endeavors!
Feb 5, 2009
One of the best ways to get new clients-- is to have them read (or hear) the wonderful things that other's have said about working with you.  In this audio clip, Ilise talks about how to get (and give) endorsements or recommendations on LinkedIn
Feb 2, 2009

Did you meet your goals for January?  If not, take a few minutes today to create your goals for February. The focus for February is developing your online presence with social networking sites like Biznik.com, LinkedIn.com, Facebook.com, Twitter.com.  These sites can be used very effectively for marketing, but remember to be professional.  If you have profiles on other social networking sites, please send them to Ilise.  Thanks!

Jan 29, 2009
This week, Colleen isn't sharing demos or how-tos, but a cautionary tale about what not to do.  Remember, it's important to do one task at a time and not to get overwhelmed.  Colleen stresses the importance of measuring success by small I did-its!  She also talks about taking care of yourself, and adjusting the marketing plan so it becomes more personalized, and more realistic, for you.
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