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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Jul 6, 2009
Welcome to week 27!  This week, Ilise talks to Jonathan Cleveland of Cleveland Design.  He recently got a project from a travel company with no travel experience by submitting a few designs!  But is it spec work?  Listen in for Ilise's interview with Jonathan.
Jul 2, 2009

At the halfway point in the year, Colleen takes a moment to reflect.  She shares what she's learned about marketing by doing it every day for the past 6 months.  Listen in...

Jul 1, 2009
Today is the first day of 3rd quarter. We are half way through the year, the perfect time to look back and look forward to realistically assess what we've done and what we need to be improve. Listen in for Ilise's second quarter results.
Jun 26, 2009
This week was all about support for Colleen, both learning the difference it made for her personally, and realizing what a difference it would make if she applied some of the lessons to her own business and her marketing in particular.  Listen in!
Jun 23, 2009
When Ilise was in Boston last week, she had dinner with longtime client Jonathan Cleveland. He told her a great story about how he got a project for a travel company without any history of travel related work.  Check it out here!
Jun 17, 2009

Watch out for Colleen, she's really building stamina now. In addition to its cumulative positive effect on your business and cashflow, this week, Colleen benefits from the stamina of doing her marketing chores regularly.

 

 

Jun 16, 2009
How can you really set yourself apart from the competition?  In this week's sound advice tip, Ilise will share what is making people stand out and getting them jobs.
Jun 11, 2009
Ilise has been on a cold calling roll this week.  Listen in to hear her strategy.
Jun 9, 2009
Now that we're about halfway through the year, Colleen takes a look at the question of how to measure all this marketing and networking.  How is it converting into dollars? How do you decide how much time to put in, and when (and how) do you decide whether it's working or not?  Let's take a look...
Jun 5, 2009
This week, Colleen shares her renewed appreciation of the Grow Your Business Marketing Plan & Calendar, and the art of planning in general.  Here's why...
Jun 1, 2009

Everyone's asking: what markets are growing (or declining the least)?  An article in the New York Times gives some insight to one market that might still be going strong, and could be relevant for your business. Check it out.

May 27, 2009
As Colleen got back in the saddle, she had a great, productive, FUN week of work and marketing. To discover the "why" behind it, she takes some time to reflect.  Listen in!
May 26, 2009

Hope you had a good Memorial Day weekend-- and now it's back to work!  Listen in to get some inspriration from Ilise.

May 24, 2009
Blind spots and struggles.  We all have them.  And this week, Colleen  realizes that by sharing openly with people, you can get some great help seeing where your own blind spots are, and advice on how to get out of them.
May 18, 2009
Welcome to Week 20! How is the marketing plan + calendar working for you?  This week, Start Up Plan users should be cold calling, and Veterans should be crafting a newsletter (in addition to their continued calling).  Listen in for more...
May 18, 2009
Still recovering, Colleen talks about what she did accomplish this week (which would seem to be an impressive work load to anybody else!).  She also talks about why she's grateful for her marketing machine.  Do you have a marketing machine that has carried you through less productive times?
May 5, 2009

Even when she's sick in bed, Colleen still manages to see the bright side, providing 3 great tips to help anyone's self employment journey.  Check them out.

May 4, 2009

Welcome to May!  How was April for you... did you reach your April goal?  This month, it's time for Veterans to work on their "un-newsletter" and Start Up's to begin their research calling.  Listen in for details.

Apr 30, 2009

In this week's episode, Colleen discusses the cold, harsh realities of what happens when things go haywire. The truth is, we learn some of our best marketing and planning lessons when the road gets rocky. With her humor always in tact, she refers to the Odd Couple episode where Felix shows the group what happens when you A-S-S-U-M-E... Tune in to find out what Colleen learned this week... 

Apr 28, 2009
In the third audio cupcake, Ilise and Colleen talk about the realistic and unrealisitc expectations that go along with cold calling... none of which actually happen.  Listen in to find out if prospects ever really hang up on you.
Apr 23, 2009
A jam packed week of travel had Colleen thinking a lot about her marketing. Reinspired, she asks the question: Can marketing be a tool for changing the world?
Apr 20, 2009
Getting publicity can help you gain exposure to your prospects and it's a great way to enhance your other marketing efforts.  Ilise gives some tips on getting publicity for your business in today's tip.
Apr 20, 2009

Today, Ilise and Coleen talk about a common roadblock to cold calling.  The discuss the question: Do you need to have something ready to send before you start cold calling? Listen in to this short tip to find out. 

Apr 19, 2009
Things went slightly awry for Colleen this week because of life's surprises, (but she still managed to attend two formal events, a breakfast meeting, and business related socializing.)  She's paid attention to this week's lessons to move onward and upward.
Apr 13, 2009
Today's cold calling tidbit answers the question: Should you leave a voice mail message? Listen in to find out...
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