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Feb 24, 2014

In the next installment of the HOWLive/CFBC 2014 Speaker podcast series, Ilise Benun of Marketing-Mentor.com chats with Jason Blumer of BlumerCPAs.com about the highly subjective art of pricing (especially value-based pricing) for creative services, plus many other topics he’ll be covering in his CFBC session...


Feb 19, 2014

In this week’s podcast interview, Marketing Mentor, Ilise Benun, chats with Ed Gandia, of the International Freelancers Academy, about time-sucking clients and the things we procrastinate (i.e. tasks we hate, don’t do well and shouldn’t be doing in the first place). Details for his popular “Effortless...


Jun 29, 2010

Does your website really resonate with your target audience? Ilise shares some checkpoints to help you ensure that your website is “marketing-smart.” If you’re not sure if your site is “hitting home” with your prospects and being as effective as possible as a marketing tool, listen...


Jun 3, 2010

Are you coming to the Creative Freelancer Conference in Denver this weekend?

We hope so! But if you can't, here is the preview for Ilise's opening keynote, "You Are A Business."

Listen in...


May 17, 2010

Last week, Ilise had the pleasure of joining Andrew Fingerman, VP of Marketing at PhotoShelter, to talk about how photographers can effectively market themselves. (The concepts carry over to all creative pros.) Listen in...