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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Oct 6, 2011

Just 5 months into her new career as a freelance food writer, Bryn Mooth is already getting a lot of publicity and great projects. (Follow her journey here.)

But as a lot of new freelancers do—Bryn is finding pricing to be a challenge. Why?

She’s calculated an hourly rate, refined an estimating sheet, and learned to price by the project—but the problem is—she’s really fast.

With 20 years of experience, she finds that using hours to calculate project costs is leaving her with a price that doesn’t equal the project’s value. Her clients often share a budget, but when she calculates her project cost—it’s way too low.

With her current approach, there’s an apparent disconnect between what the project costs—and what it’s worth.

Listen to this interview to find out where the discrepancy is—and how she can solve it.

Should she double her hourly rate? Make room for higher profit? Find out here.

Bryn also shares how she’s:
• Dealing with pricing
• Determining her minimum project rate
• Using an estimating worksheet to figure out hours for each project
• Starting to track her hours/rates over time

She also shares why pricing should be “uncomfortable.”

Listen here. Have any advice for Bryn? Please share.

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