In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.
This week was all about support for Colleen, both learning the difference it made for her personally, and realizing what a difference it would make if she applied some of the lessons to her own business and her marketing in particular. Listen in!
When Ilise was in Boston last week, she had dinner with longtime client Jonathan Cleveland. He told her a great story about how he got a project for a travel company without any history of travel related work. Check it out here!
Watch out for Colleen, she's really building stamina now. In addition to its cumulative positive effect on your business and cashflow, this week, Colleen benefits from the stamina of doing her marketing chores regularly.
Now that we're about halfway through the year, Colleen takes a look at the question of how to measure all this marketing and networking. How is it converting into dollars? How do you decide how much time to put in, and when (and how) do you decide whether it's working or not? Let's take a look...
Everyone's asking: what markets are growing (or declining the least)? An article in the New York Times gives some insight to one market that might still be going strong, and could be relevant for your business. Check it out.