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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Now displaying: January, 2009

Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Jan 29, 2009
This week, Colleen isn't sharing demos or how-tos, but a cautionary tale about what not to do.  Remember, it's important to do one task at a time and not to get overwhelmed.  Colleen stresses the importance of measuring success by small I did-its!  She also talks about taking care of yourself, and adjusting the marketing plan so it becomes more personalized, and more realistic, for you.
Jan 22, 2009

Today, Ilise interviews Jennifer Neal from K9 Design. Jennifer reveals the tools that make up her "Marketing Machine" and descibes exactly how she uses them and fits them into her weekly schedule.  This will be a great help for anyone who is trying to work out the logistics of thier marketing efforts. Listen in, and find out how to make your own marketing machine work for you.

Jan 22, 2009
This week, Colleen tackles unchartered terrian with her very first cold call ever.  Was it as bad as she'd imagined?  Listen in to find out!  You will also find some excellent tips on how to make cold calls a success.
Jan 19, 2009

Check out this free consultation Ilise had with Dennis G. Dennis is a designer in Indiana who generously agreed to let Ilise tape the phone consultation they had last week. They talked a lot about how he can leverage what he does know as he enters new markets. Here's what else he wanted to know:
-What if I have never focused on marketing? Can I start with nothing?
-How do I brave a new industry (when I'm not experienced)?
-How do I know if the market I've chosen is the "right" market?
-Isn't it expensive to join lots of trade associations?
-How do I navigate the ups & downs?

If Dennis' questions sounds like questions you have, take a listen and see what you can learn.  You can also take advantage of your own free half hour phone consultation with Ilise by clicking here.

Jan 16, 2009

How are you doing at the end of two weeks?  Is your target market clear, or mushy? Have you found a list you can work with, events you can attend, or places you can interact with your prospects?  Listen in for some inspiration from Ilise. 

Jan 15, 2009

Colleen, aka the communicatrix, will be straight with you- she hates cold calls.  Here, she talks about how she's putting aside her hatred and  getting ok with idea of calling someone.  Keeping it low key, being prepared, and the hamburger theory, can help you get your head around the idea.  Listen in, and follow along.  Remember, you're not doing htis alone, you've got Colleen as your guide.

Jan 15, 2009
Are you still listening?  Good job!  It's important that you don't give up. Just a few minutes each day can make a big difference in the long run. Listen in today for some more guidance and inspiration. 
Jan 14, 2009

Marketing doesn't have to be overwhelming.  Today, Ilise deals with not getting overwhelmed, and answers a few questions about trade associations.  Thanks for following along, and keep up the good work!

 

Jan 13, 2009

Things are really moving now-- it's time to get a list together of actual prospects!  Listen in, and for your reference, here are the links Ilise talks about in this podcast. 

  1. YPulse Mashup (conference for marketing to youth that provides a list of attendees)
  2. Massachusetts Surgical Centers (web site that provides all contact info)
Jan 12, 2009
After a successful week 1, we're on to week 2!  Today it's time to look more closely at the trade associations you've found.  What kind of contact information can you find? P.S. We've compiled a list of all the trade associations you've sent in just in case you need help.
Jan 9, 2009

Marketing Mentor's Colleen Wainwright, aka communicatrix, begins her 52-week marketing endeavor with the Grow Your Business Marketing Plan + Calendar (Veteran's version) as her guide.  She talks about Week 1's challenge, wrangling your contacts into a database, and gives you all the specifics you'll need to do the same. If you're following the Veteran's calendar, or you're an experienced marketer setting out on your 2009 marketing plan, Colleen will get down to the nitty-gritty and give you the support you need.  Join Colleen as she embarks on this marketing journey!

 

Jan 9, 2009

You've found some trade associations for the markets you're interested in-- now what?  Now it's time to find out which ones will make your marketing easiest. Listen in to find out how, and by the end of today you should be able to pinpoint your market!  You're doing great-- and we look forward to continuing this journey next week.

Jan 8, 2009
Today you will take your list of 3 possible markets and figure out which market will be the most viable for you.  It's important that the market you choose needs you, realizes that they need you--and is willing to pay for your services. How can you tell which market is the most viable? Listen today.  And don't forget to send your list of markets and trade associations to Ilise, at Ilise@marketing-mentor.com.
Jan 7, 2009

It's time to identify your market!  Every successful business needs a well-oiled marketing machine to keep the prospects coming, and that marketing machine should focus on one market to start with! How do you choose your market?  Listen to find out.

Jan 6, 2009

How much marketing should you do?  Find out in today's tip.  Also, today is the day to set some quantifiable goals for the year ahead.    And don't forget to send them to Ilise at Ilise@marketing-mentor.com so she can keep track of them.  Listen and follow along with today's tip- and your business will be growing in no time.

Jan 6, 2009

Week 1, Day 1- It's time to get revved up for a successful year of marketing!  Which tools should you use? How can you make sure your pipeline is full this year? The answer is in your marketing plan. Without a plan, the feast or famine syndrome is right around the bend. 

What if you don't have a plan?  We created one for you.  It's called the 2009 Grow your Business Marketing Plan + Calendar (www.marketing-mentor-store.com), and following it will help you  keep your pipeline full. By working with this plan you will gain new clients, business will grow, make more money, learn and refine tools and strategies to benefit your business for years to come. 

Join us for daily motivation to help your business grow, whether you're using the Marketing Mentor Plan + Calendar or your own. 

Here's to a successful 2009!

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